{"id":67,"date":"2006-06-27T19:00:14","date_gmt":"2006-06-27T11:00:14","guid":{"rendered":"http:\/\/www.fengdingcn.org\/blog\/20060627\/product_management.html"},"modified":"2006-09-04T11:43:28","modified_gmt":"2006-09-04T03:43:28","slug":"product-management","status":"publish","type":"post","link":"https:\/\/www.fengdingcn.org\/blog\/20060627\/product-management.html","title":{"rendered":"\u4ea7\u54c1\u7ba1\u7406\u5230\u5e95\u662f\u505a\u4ec0\u4e48\u7684\uff1f"},"content":{"rendered":"<p>\u9605\u8bfb\u4e86\u4e00\u4e9b\u8ba8\u8bba\u4ea7\u54c1\u7ba1\u7406\u5de5\u4f5c\u5185\u5bb9\u7684\u6587\u7ae0\uff0c\u7279\u522b\u662f<a href=\"http:\/\/michael.hightechproductmanagement.com\/michael_product_management_product_marketing.html\">Michael<\/a>\u7684\u8fd9\u7bc7&#8221;<a href=\"http:\/\/michael.hightechproductmanagement.com\/2006\/04\/product_management_product_marketing.html\">Product Management &#038; Product Marketing &#8211; A Definition<\/a>&#8220;\uff0c\u6df1\u611fMichael\u603b\u7ed3\u7684\u5168\u9762\u3002<\/p>\n<p>\u4e8e\u662f\u57fa\u4e8eMichael\u8fd9\u7bc7\u7684\u601d\u8def\uff0c\u6211\u6574\u7406\u5199\u51fa\u4e86\u8fd9\u7bc7\u4e2d\u6587\u7684\u6587\u5b57\u3002\u6211\u4e3aMichael\u603b\u7ed3\u7684\u6bcf\u4e00\u6761\u53c8\u5217\u51fa\uff1a<\/p>\n<ul>\n<li>\u201cWhat \u505a\u4ec0\u4e48\u201d<\/li>\n<li>\u201cGoal \u76ee\u6807\u662f\u4ec0\u4e48\u201d<\/li>\n<li>\u201cHow \u600e\u4e48\u505a\u201d<\/li>\n<li>\u201cWho \u8c01\u6765\u505a\u201d<\/li>\n<li>\u201cDeliverable \u6709\u65e0\u8f93\u51fa\u201d<\/li>\n<\/ul>\n<p>\u8fd9\u6837\u4e94\u70b9\uff0c\u7b97\u662f\u81ea\u5df1\u5b66\u4e60\u4ea7\u54c1\u7ba1\u7406\u7684\u7b14\u8bb0\u3002<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<p><strong>\u4ea7\u54c1\u7ba1\u7406\u5de5\u4f5c\u5185\u5bb9<\/strong><\/p>\n<p>\u76ee \u5f55<\/p>\n<p>1 \u672c\u6587\u6863\u76ee\u7684<\/p>\n<p>2 \u4ea7\u54c1\u7ba1\u7406\u603b\u4f53\u5de5\u4f5c\u5185\u5bb9<\/p>\n<p>2.1 <strong>\u5e02\u573a\u7814\u7a76 Market Research<\/strong><br \/>\n2.1.1 What \u505a\u4ec0\u4e48<br \/>\n2.1.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<br \/>\n2.1.3 How \u600e\u4e48\u505a<br \/>\n2.1.4 Who \u8c01\u6765\u505a<br \/>\n2.1.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>2.2 <strong>\u4ea7\u54c1\u5b9a\u4e49 Product Definition<\/strong><br \/>\n2.2.1 What \u505a\u4ec0\u4e48<br \/>\n2.2.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<br \/>\n2.2.3 How \u600e\u4e48\u505a<br \/>\n2.2.4 Who \u8c01\u6765\u505a<br \/>\n2.2.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>2.3 <strong>\u4ea7\u54c1\u8bbe\u8ba1 Product Design<\/strong><br \/>\n2.3.1 What \u505a\u4ec0\u4e48<br \/>\n2.3.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<br \/>\n2.3.3 How \u600e\u4e48\u505a<br \/>\n2.3.4 Who \u8c01\u6765\u505a<br \/>\n2.3.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>2.4 <strong>\u9879\u76ee\u7ba1\u7406 Project Management<\/strong><br \/>\n2.4.1 What \u505a\u4ec0\u4e48<br \/>\n2.4.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<br \/>\n2.4.3 How \u600e\u4e48\u505a<br \/>\n2.4.4 Who \u8c01\u6765\u505a<br \/>\n2.4.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>2.5 <strong>\u4ea7\u54c1\u5ba3\u4f20\uff08\u4e3b\u8981\u6307\u5bf9\u5185\uff09 Evangelizing<\/strong><br \/>\n2.5.1 What \u505a\u4ec0\u4e48<br \/>\n2.5.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<br \/>\n2.5.3 How \u600e\u4e48\u505a<br \/>\n2.5.4 Who \u8c01\u6765\u505a<br \/>\n2.5.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>2.6 <strong>\u5e02\u573a\u5ba3\u4f20\uff08\u4e3b\u8981\u6307\u5bf9\u5916\uff09 Product Marketing<\/strong><br \/>\n2.6.1 What \u505a\u4ec0\u4e48<br \/>\n2.6.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<br \/>\n2.6.3 How \u600e\u4e48\u505a<br \/>\n2.6.4 Who \u8c01\u6765\u505a<br \/>\n2.6.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>2.7 <strong>\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7ba1\u7406 Product Life Cycle Management<\/strong><br \/>\n2.7.1 What \u505a\u4ec0\u4e48<br \/>\n2.7.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<br \/>\n2.7.3 How \u600e\u4e48\u505a<br \/>\n2.7.4 Who \u8c01\u6765\u505a<br \/>\n2.7.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>3 \u53c2\u8003\u6587\u732e<\/p>\n<hr \/>\n<p>1 \u672c\u6587\u6863\u76ee\u7684<\/p>\n<p>\u672c\u6587\u6863\u63cf\u8ff0\u8f6f\u4ef6\u4ea7\u54c1\u7684\u4ea7\u54c1\u7ba1\u7406\u5de5\u4f5c\u7684\u603b\u4f53\u5de5\u4f5c\u5185\u5bb9\u3002<\/p>\n<p>2 \u4ea7\u54c1\u7ba1\u7406\u603b\u4f53\u5de5\u4f5c\u5185\u5bb9<\/p>\n<p>2.1 <strong>\u5e02\u573a\u7814\u7a76 Market Research<\/strong><\/p>\n<p>2.1.1 What \u505a\u4ec0\u4e48<\/p>\n<p>\u5e02\u573a\u7814\u7a76\uff0c\u6307\u7684\u662f\u5b66\u4e60\u3001\u7814\u7a76\u3001\u5206\u6790\u4ea7\u54c1\u6240\u9488\u5bf9\u7684\u5e02\u573a\u7684\u60c5\u51b5\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42<\/strong>\u2014\u2014\u5c3d\u53ef\u80fd\u7684\u641e\u6e05\u695a\u4e0b\u5217\u95ee\u9898\uff1a\n<ul>\n<li>\u5230\u5e95\u8c01\u662f\u76ee\u6807\u5ba2\u6237\uff1f<\/li>\n<li>\u8fd9\u4e9b\u76ee\u6807\u5ba2\u6237\u7684\u884c\u4e1a\u7279\u5f81\u3001\u6280\u672f\u4f7f\u7528\u7279\u5f81\u3001\u91c7\u8d2d\u7279\u5f81\u3001\u51b3\u7b56\u94fe\u7279\u5f81\u3001\u8d44\u91d1\u7279\u5f81\u2026\u2026\uff1f<\/li>\n<li>\u5ba2\u6237\u5230\u5e95\u8981\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\uff1f<\/li>\n<li>\u5ba2\u6237\u6700\u9700\u8981\u54ea\u4e9b\u529f\u80fd\uff1f<\/li>\n<li>\u5ba2\u6237\u6700\u4e0d\u9700\u8981\u54ea\u4e9b\u529f\u80fd\uff1f<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5e02\u573a\u7684\u7ade\u4e89\u6001\u52bf\u5206\u6790\u548c\u53d8\u5316\u8d8b\u52bf\u9884\u6d4b<\/strong>\u2014\u2014\u5c3d\u53ef\u80fd\u7684\u641e\u6e05\u695a\u4e0b\u5217\u95ee\u9898\uff0c\u6b63\u6240\u8c13\u201c\u77e5\u5df1\u77e5\u5f7c\u201d\uff1a\n<ul>\n<li>\u5e02\u573a\u4e0a\u5df2\u6709\u54ea\u4e9b\u7c7b\u4f3c\u6216\u76f8\u5173\u4ea7\u54c1\uff1f\u8fd9\u4e9b\u4ea7\u54c1\u662f\u7531\u4ec0\u4e48\u516c\u53f8\u5f00\u53d1\u7684\uff1f<\/li>\n<li>\u662f\u5426\u6784\u6210\u7ade\u4e89\u5bf9\u624b\uff1f<\/li>\n<li>\u7ade\u4e89\u5bf9\u624b\u3001\u7ade\u4e89\u4ea7\u54c1\u5404\u81ea\u7684\u5f3a\u9879\u5728\u4f55\u5904\uff1f<\/li>\n<li>\u7ade\u4e89\u5bf9\u624b\u3001\u7ade\u4e89\u4ea7\u54c1\u5404\u81ea\u7684\u5f31\u9879\u5728\u4f55\u5904\uff1f<\/li>\n<li>\u53d1\u73b0\u5e76\u638c\u63e1\u76ee\u6807\u5e02\u573a\u7684\u52a8\u5411\u548c\u7528\u6237\u9700\u6c42\u7684\u53d8\u5316\u8d8b\u52bf\uff0c\u5bf9\u672a\u6765\u51e0\u5e74\u5e02\u573a\u4e0a\u9700\u8981\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u4f5c\u51fa\u9884\u6d4b\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>2.1.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n<p>\u4ea7\u54c1\u7ba1\u7406\u5e76\u4e0d\u662f\u53ea\u7814\u7a76\u4e86\u8fd9\u4e2a\u5e02\u573a\uff0c\u4e86\u89e3\u8fd9\u4e2a\u5e02\u573a\u5c31\u4e07\u4e8b\u5927\u5409\u4e86\u3002\u7814\u7a76\u5e02\u573a\u6709\u5176\u6700\u7ec8\u76ee\u7684\uff0c\u5c31\u662f\uff1a<strong>\u53d1\u73b0\u5e02\u573a\u673a\u4f1a<\/strong>\u3002\u5373\u53d1\u73b0\u5ba2\u6237\u771f\u6b63\u9700\u8981\u3001\u800c\u7ade\u4e89\u5bf9\u624b\u53c8\u6ca1\u6709\u505a\u3001\u6216\u8005\u6ca1\u6709\u505a\u597d\u7684\u5730\u65b9\uff0c\u4ece\u800c\u628a\u8fd9\u4e9b\u5e02\u573a\u673a\u4f1a\u8f6c\u5316\u4e3a\uff1a<\/p>\n<ul>\n<li>\u5bf9\u73b0\u6709\u4ea7\u54c1\u5df2\u6709\u529f\u80fd\u7684\u589e\u5f3a\u3001\u6539\u8fdb<\/li>\n<li>\u6216\u8005\u5e72\u8106\u5f00\u53d1\u65b0\u7684\u4ea7\u54c1<\/li>\n<\/ul>\n<p>2.1.3 How \u600e\u4e48\u505a<\/p>\n<p>\u5982\u4f55\u505a\u5e02\u573a\u7814\u7a76\uff1f\u5305\u62ec\u4ee5\u4e0b\u624b\u6bb5\uff1a<\/p>\n<ul>\n<li>\u62dc\u8bbf\u7528\u6237\uff0c\u4eb2\u81ea\u548c\u5df2\u6709\u5ba2\u6237\u3001\u6f5c\u5728\u5ba2\u6237\u4ea4\u6d41\uff0c\u4eb2\u81ea\u503e\u542c\u5ba2\u6237\u7684\u60f3\u6cd5\uff0c\u6536\u96c6\u7528\u6237\u7684\u9700\u6c42\u3002<\/li>\n<li>\u548c\u8d34\u8fd1\u5ba2\u6237\u7684\u540c\u4e8b\u4ea4\u6d41\uff0c\u5305\u62ec\u9500\u552e\u56e2\u961f\u3001\u6280\u672f\u652f\u6301\u56e2\u961f\uff0c\u503e\u542c\u4ed6\u4eec\u53cd\u5e94\u6765\u7684\u5ba2\u6237\u7684\u60f3\u6cd5\uff0c\u4ece\u800c\u6536\u96c6\u7528\u6237\u9700\u6c42\u3002<\/li>\n<li>\u5b66\u4e60\u3001\u9605\u8bfb\u7b2c\u4e09\u65b9\uff08\u5982\u4e13\u4e1a\u7684\u5e02\u573a\u8c03\u7814\u673a\u6784\uff09\u51fa\u5177\u7684\u5e02\u573a\u8c03\u7814\u62a5\u544a\u3001\u6587\u7ae0<\/li>\n<li>\u6536\u96c6\u7ade\u4e89\u5bf9\u624b\u7684\u8d44\u6599\uff0c\u8bd5\u7528\u3001\u8fd0\u884c\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u4ece\u800c\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u4ea7\u54c1\u3002<\/li>\n<\/ul>\n<p>2.1.4 Who \u8c01\u6765\u505a<\/p>\n<p>\u4ea7\u54c1\u7ecf\u7406\u8d1f\u8d23\u7275\u5934\uff0c\u4e3b\u8981\u7531\u4ea7\u54c1\u7ba1\u7406\u3001\u6280\u672f\u652f\u6301\u90e8\u95e8\u8fdb\u884c\u5177\u4f53\u5de5\u4f5c\u5b9e\u65bd\uff0c\u9700\u8981\u9500\u552e\u56e2\u961f\u3001\u6280\u672f\u652f\u6301\u56e2\u961f\u3001Marketing\u751a\u81f3\u884c\u653f\u56e2\u961f\u914d\u5408\u3002<\/p>\n<p>2.1.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>\u6bd4\u8f83\u6b63\u89c4\u7684\u505a\u6cd5\u662f\u64b0\u5199\u4e00\u4efd\u6709\u5173business case, product strategy\u4e4b\u7c7b\u7684\u6587\u6863\uff0c\u4e00\u822c\u79f0\u4e4b\u4e3a <strong>BRD\uff08Business Requirements Document\uff09<\/strong>\uff0c\u6216\u8005\u79f0\u4e4b\u4e3a<strong> MRD\uff08Market Requirements Document\uff09<\/strong>\uff0c\u4f5c\u4e3a\u5bf9\u5e02\u573a\u7814\u7a76\u3001\u5206\u6790\u5de5\u4f5c\u7684\u603b\u7ed3\u3002<\/p>\n<hr \/>\n<p>2.2 <strong>\u4ea7\u54c1\u5b9a\u4e49 Product Definition<\/strong><\/p>\n<p>2.2.1 What \u505a\u4ec0\u4e48\u4ea7\u54c1\u5b9a\u4e49\uff0c\u5373\u5b9a\u4e49\u4ea7\u54c1\u5230\u5e95\u8981\u505a\u6210\u4ec0\u4e48\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u6bd4\u8f83\u6b63\u89c4\u7684\u505a\u6cd5\u662f\u64b0\u5199\u4e00\u4efd\u79f0\u4e4b\u4e3a <strong>PRD\uff08Product Requirements Document\uff09<\/strong>\u7684\u6587\u6863\uff0c\u8be5\u6587\u6863\u4e00\u822c\u53ef\u4ee5\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n<ul>\n<li>\u8be5\u4ea7\u54c1\u7684\u8fdc\u666f\u76ee\u6807\uff08vision\uff09<\/li>\n<li>\u76ee\u6807\u5e02\u573a\u548c\u5ba2\u6237\uff08target market and customers\uff09\u7684\u63cf\u8ff0<\/li>\n<li>\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff08competitive summary\uff09<\/li>\n<li>\u5bf9\u4ea7\u54c1\u4e3b\u8981feature\u7684\u6bd4\u8f83\u8be6\u7ec6\u7684\u63cf\u8ff0<\/li>\n<li>\u8fd9\u4e9bfeature\u7684\u4f18\u5148\u7ea7<\/li>\n<li>\u521d\u6b65\u62df\u5b9a\u7684\u5b9e\u73b0\u8fdb\u5ea6\u5b89\u6392<\/li>\n<li>\u7528\u4f8b\uff08use cases\uff09\uff0c\u8fd9\u53ef\u4ee5\u662f\u8f83\u7c97\u7565\u7684\u5927\u81f4\u63cf\u8ff0\uff0c\u672a\u5fc5\u4e00\u5b9a\u8981UML Use Case\u56fe\u3002<\/li>\n<li>\u4ea7\u54c1\u7684\u8f6f\u786c\u4ef6\u9700\u6c42<\/li>\n<li>\u4ea7\u54c1\u7684\u6027\u80fd\u8981\u6c42<\/li>\n<li>\u9500\u552e\u65b9\u5f0f\u4e0a\u7684\u601d\u8def\u3001\u9700\u6c42\uff08\u76f4\u9500\u8fd8\u662f\u6e20\u9053\uff1f\u76f4\u9500\u600e\u4e48\u505a\uff1f\u6e20\u9053\u600e\u4e48\u505a\uff1f\uff09<\/li>\n<li>\u6280\u672f\u652f\u6301\u65b9\u5f0f\u4e0a\u7684\u601d\u8def\u3001\u9700\u6c42\uff08\u63d0\u4f9b\u4ec0\u4e48\u6837\u7684\u6280\u672f\u670d\u52a1\uff1f\uff09<\/li>\n<\/ul>\n<p>\u663e\u7136\uff0cPRD\u6587\u6863\u5c31\u662f\u5bf9\u4ea7\u54c1\u7684\u6574\u4f53\u89c4\u5212\uff0c\u5e94\u8be5\u6bd4\u4e0a\u8ff0Market Research\u9636\u6bb5\u7684MRD\u6587\u6863\u8981\u7ec6\u5316\u4e00\u4e9b\uff1a<\/p>\n<ul>\n<li>MRD\u6587\u6863\u4e3b\u8981\u4fa7\u91cd\u4e8e\u5e02\u573a\u673a\u4f1a\u7684\u5206\u6790\uff0c\u5f97\u51fa\u7ed3\u8bba\u201c\u5c31\u5f53\u524d\u5e02\u573a\u60c5\u51b5\u800c\u8a00\uff0c\u6211\u4eec\u53ef\u4ee5\u505a\u4ec0\u4e48\u201d<\/li>\n<li>PRD\u4fa7\u91cd\u4e8e\u6574\u4e2a\u4ea7\u54c1\u7684\u89c4\u5212\uff0c\u4ee5\u53cabusiness\u65b9\u9762\u7684\u9700\u6c42\u3002<\/li>\n<li>PRD\u4e0d\u540c\u4e8eSRS\uff08System Requirement Specification\uff09\uff0cSRS\u662f\u7cfb\u7edf\u9700\u6c42\u5206\u6790\u8bf4\u660e\u4e66\uff0c\u662f\u4ee5\u76f8\u5f53\u6280\u672f\u5316\u7684\u8bed\u8a00\u64b0\u5199\u7684\uff0c\u4e3b\u8981\u7ed9\u7814\u53d1\u4eba\u5458\u770b\u7684\u3002<\/li>\n<\/ul>\n<p>2.2.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n<p><strong>\u4ea7\u54c1\u5b9a\u4e49\u662f\u4ea7\u54c1\u7ba1\u7406\u7684\u6838\u5fc3\u5de5\u4f5c<\/strong>\u3002<\/p>\n<p>\u901a\u8fc7\u4ea7\u54c1\u5b9a\u4e49\uff1a<\/p>\n<ul>\n<li>\u4f7f\u5f97\u516c\u53f8\u5185\u90e8\u6240\u6709\u4e0e\u4e1a\u52a1\u76f8\u5173\u7684\u90e8\u95e8\uff08\u9ad8\u5c42\u9886\u5bfc\u3001\u7814\u53d1\u3001\u9500\u552e\u3001\u652f\u6301\u7b49\u90e8\u95e8\uff09\u90fd\u80fd\u57fa\u672c\u6e05\u695a\u6211\u4eec\u5230\u5e95\u8981\u505a\u4ec0\u4e48\u4ea7\u54c1\uff0c\u4ece\u800c\u7edf\u4e00\u5927\u5bb6\u7684\u601d\u60f3\u548c\u884c\u52a8\u3002<\/li>\n<li>\u4ea7\u54c1\u5b9a\u4e49\u7684PRD\u6587\u6863\uff0c\u4e3a\u7814\u53d1\u90e8\u9700\u6c42\u5206\u6790\u7ec4\u63a5\u4e0b\u6765\u51faSRS\u6587\u6863\u63d0\u4f9b\u4e86\u57fa\u672c\u4f9d\u636e\u3002<\/li>\n<\/ul>\n<p>2.2.3 How \u600e\u4e48\u505a<\/p>\n<p>\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u6839\u636e\u5e02\u573a\u7814\u7a76\u7ed3\u679c\uff0c\u548c\u5404\u4e2a\u4e1a\u52a1\u76f8\u5173\u90e8\u95e8\u6c9f\u901a\uff0c\u53d1\u6325\u81ea\u5df1\u7684\u521b\u9020\u529b\u6765\u8fdb\u884c\u4ea7\u54c1\u5b9a\u4e49\u5de5\u4f5c\u3002<\/p>\n<p>2.2.4 Who \u8c01\u6765\u505a<\/p>\n<p>\u4ea7\u54c1\u7ecf\u7406\u8d1f\u8d23\u7275\u5934\uff0c\u4e3b\u8981\u7531\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u8fdb\u884c\u5177\u4f53\u5de5\u4f5c\u5b9e\u65bd\u3002<\/p>\n<p>2.2.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>\u6bd4\u8f83\u6b63\u89c4\u7684\u505a\u6cd5\u662f\u8f93\u51fa\u4e0a\u8ff0PRD\u6587\u6863\u3002\u5bf9\u5c0f\u516c\u53f8\u6216\u8005\u5c0f\u56e2\u961f\u800c\u8a00\uff0c\u6709\u65f6\u53ef\u4ee5\u628aMRD\u548cPRD\u5408\u5e76\u5728\u4e00\u4e2a\u6587\u6863\u91cc\u63cf\u8ff0\u3002<\/p>\n<hr \/>\n<p>2.3 <strong>\u4ea7\u54c1\u8bbe\u8ba1 Product Design<\/strong><\/p>\n<p>2.3.1 What \u505a\u4ec0\u4e48<\/p>\n<p>\u5bf9\u516c\u53f8\u5185\u90e8\u800c\u8a00\uff0c\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u662f\u4ee3\u8868\u5ba2\u6237\u7684\uff0c\u4ee3\u8868\u7740\u5ba2\u6237\u7684\u8981\u6c42\uff0c\u56e0\u6b64\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u5e94\u534f\u52a9\u7814\u53d1\u90e8\u95e8\u8fdb\u884c\u4e00\u5b9a\u7684\u4ea7\u54c1\u8bbe\u8ba1\u5de5\u4f5c\uff0c\u4e3b\u8981\u662f\u7528\u6237\u754c\u9762\uff08UI: User Interface\uff09\u7684\u539f\u578b\u8bbe\u8ba1\u3001\u7528\u6237\u4f53\u9a8c\uff08User Experience\uff09\u7684\u8bbe\u8ba1\uff0c\u4f8b\u5982\u56fe\u5f62\u7528\u6237\u754c\u9762\u7684\u539f\u578b\u89c4\u5212\u8bbe\u8ba1\u3001\u590d\u6742\u4ea4\u4e92\u8fc7\u7a0b\u7684\u754c\u9762\u8bbe\u8ba1\u3001\u4eba\u673a\u4ea4\u4e92\u7684\u6d41\u7a0b\u8bbe\u8ba1\u7b49\u7b49\u3002<\/p>\n<p>2.3.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n<p>\u4ea7\u54c1\u7ba1\u7406\u5728\u4ea7\u54c1\u8bbe\u8ba1\u4e0a\u7684\u76ee\u6807\u662f\uff1a\u6b63\u786e\u3001\u7cbe\u786e\u7684\u53cd\u6620\u5ba2\u6237\u7684\u8981\u6c42\uff0c\u7279\u522b\u662f\u5ba2\u6237\u5728\u7528\u6237\u754c\u9762\u3001\u7528\u6237\u4f53\u9a8c\u4e0a\u7684\u8981\u6c42\uff0c\u5e76\u4fdd\u8bc1\u5ba2\u6237\u7684\u9700\u6c42\u80fd\u591f\u6b63\u786e\u3001\u7cbe\u786e\u7684\u88ab\u7814\u53d1\u90e8\u95e8\u6240\u7406\u89e3\uff0c\u4ece\u800c\u80fd\u591f\u8bbe\u8ba1\u51fa\u53cb\u597d\u7684\u3001\u6700\u7ec8\u7528\u6237\u559c\u6b22\u7528\u7684\u8f6f\u4ef6\u754c\u9762\u3002<\/p>\n<p>2.3.3 How \u600e\u4e48\u505a<\/p>\n<ul>\n<li>\u534f\u52a9\u7814\u53d1\u90e8\u95e8\uff0c\u4f8b\u5982\u53ef\u4ee5\u7528\u5feb\u901f\u7684\u754c\u9762\u539f\u578b\u8bbe\u8ba1\u8f6f\u4ef6\u8fdb\u884c\u754c\u9762\u539f\u578b\u8bbe\u8ba1\u3002<\/li>\n<li>\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u5e94\u53c2\u52a0\u7814\u53d1\u90e8\u95e8\u7684UI\u8bbe\u8ba1\u8bc4\u5ba1\u4f1a\u8bae\uff0c\u5e76\u63d0\u51fa\u8bc4\u5ba1\u610f\u89c1\u3002<\/li>\n<\/ul>\n<p>2.3.4 Who \u8c01\u6765\u505a<\/p>\n<p>\u4ea7\u54c1\u8bbe\u8ba1\u5de5\u4f5c\u4e3b\u8981\u5e94\u7531\u7814\u53d1\u90e8\u95e8\u7684UI Designers or Interaction Designers\u5b9e\u65bd\u5b8c\u6210\uff0c\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u4ee3\u8868\u5ba2\u6237\u9700\u6c42\uff0c\u7ed9\u4e88\u8f85\u52a9\u3001\u63d0\u51fa\u610f\u89c1\u3002<\/p>\n<p>2.3.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>\u89c6\u60c5\u51b5\u800c\u5b9a\uff0c\u548c\u7814\u53d1\u90e8\u95e8\u5408\u4f5c\uff0c\u53ef\u80fd\u6709\u76f8\u5e94\u7684\u754c\u9762\u539f\u578b\u8bbe\u8ba1\u7ed3\u679c\u8f93\u51fa\u3002<\/p>\n<hr \/>\n<p>2.4 <strong>\u9879\u76ee\u7ba1\u7406 Project Management<\/strong><\/p>\n<p>2.4.1 What \u505a\u4ec0\u4e48<\/p>\n<p>\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u7684\u9879\u76ee\u7ba1\u7406\u5de5\u4f5c\u4e3b\u8981\u6307\u534f\u8c03\u5404\u65b9\uff08\u5f00\u53d1\u3001\u6d4b\u8bd5\u3001QA\u3001UI Design\u3001Marketing\u3001Sales\u3001Support\uff09\u7684\u8d44\u6e90\uff0c\u4ece\u800c\u6309\u65f6\u3001\u4fdd\u8d28\u4fdd\u91cf\u7684\u5411\u6700\u7ec8\u7528\u6237\u63a8\u51fa\u4ea7\u54c1\u3002<\/p>\n<p>\u4e3b\u8981\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u548c\u5404\u65b9\u534f\u4f5c\uff0c\u4fdd\u8bc1\u5173\u952e\u8d44\u6e90\uff08\u4eba\u529b\u3001\u7269\u529b\u8d44\u6e90\uff09\u7684\u5230\u4f4d\u3002<\/li>\n<li>\u548c\u7814\u53d1\u90e8\u6c9f\u901a\u534f\u4f5c\uff0c\u786e\u5b9a\u4ea7\u54c1\u5f00\u53d1\u9879\u76ee\u7684\u57fa\u672c\u65f6\u95f4\u89c4\u5212\u3002<\/li>\n<li>\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u4e2d\uff0c\u548c\u7814\u53d1\u9879\u76ee\u7ecf\u7406\u6c9f\u901a\u534f\u4f5c\uff0c\u8ddf\u8e2a\u4ea7\u54c1\u5f00\u53d1\u8fdb\u5ea6\u3002<\/li>\n<li>\u53ca\u65f6\u5411\u516c\u53f8\u9ad8\u5c42\u9886\u5bfc\u6c47\u62a5\u4ea7\u54c1\u5f00\u53d1\u6216\u73b0\u573a\u5de5\u7a0b\u5b9e\u65bd\u8fdb\u5ea6\u3002<\/li>\n<li>\u53ca\u65f6\u5411\u9879\u76ee\u7684\u9500\u552e\u4eba\u5458\u901a\u77e5\u4ea7\u54c1\u5f00\u53d1\u6216\u73b0\u573a\u5de5\u7a0b\u5b9e\u65bd\u8fdb\u5ea6\u3002<\/li>\n<\/ul>\n<p>2.4.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n<ul>\n<li>\u4fdd\u8bc1\u4ea7\u54c1\u80fd\u591f\u6309\u7167\u65e2\u5b9a\u8ba1\u5212\u5f00\u53d1\uff0c\u6309\u65e2\u5b9a\u8ba1\u5212\u63a8\u5411\u5e02\u573a\u3002<\/li>\n<li>\u6839\u636e\u5e02\u573a\u548c\u5ba2\u6237\u60c5\u51b5\u53d8\u5316\uff0c\u53ca\u65f6\u4fee\u8ba2\u4ea7\u54c1\u5f00\u53d1\u8fdb\u5ea6\u89c4\u5212\u3002<\/li>\n<\/ul>\n<p>2.4.3 How \u600e\u4e48\u505a<\/p>\n<p>\u4ea7\u54c1\u7ecf\u7406\u4e0d\u662f\u7814\u53d1\u9879\u76ee\u7ecf\u7406\uff0c\u4e5f\u4e0d\u662f\u5de5\u7a0b\u5b9e\u65bd\u9879\u76ee\u7ecf\u7406\uff0c\u56e0\u6b64\u4ea7\u54c1\u7ba1\u7406\u5728\u8fd9\u65b9\u9762\u7684\u5de5\u4f5c\u4e3b\u8981\u662f\u9760\u548c\u7814\u53d1\u9879\u76ee\u7ecf\u7406\u3001\u9500\u552e\u56e2\u961f\u7b49\u5145\u5206\u6c9f\u901a\u3002\u5177\u4f53\u7684\u9879\u76ee\u7ba1\u7406\u5de5\u4f5c\u4e3b\u8981\u9760\u7814\u53d1\u9879\u76ee\u7ecf\u7406\u548c\u5de5\u7a0b\u5b9e\u65bd\u9879\u76ee\u7ecf\u7406\u5b8c\u6210\u3002<\/p>\n<p>2.4.4 Who \u8c01\u6765\u505a<\/p>\n<p>\u591a\u65b9\u534f\u4f5c\u3002\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u662f\u201c\u7c98\u5408\u5242\u201d\uff0c\u534f\u8c03\u5404\u90e8\u95e8\u4e00\u8d77\u5de5\u4f5c\u3002<\/p>\n<p>2.4.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>\u89c6\u60c5\u51b5\u800c\u5b9a\uff0c\u591a\u65b9\u534f\u4f5c\uff0c\u53ef\u80fd\u6709\u76f8\u5e94\u7684\u4ea7\u54c1\u5f00\u53d1\u57fa\u672c\u65f6\u95f4\u8fdb\u5ea6\u5b89\u6392\u4e66\u3001\u9879\u76ee\u60c5\u51b5\u6c47\u62a5\u4e66\u7b49\u6587\u6863\u8f93\u51fa\u3002<\/p>\n<hr \/>\n<p>2.5 <strong>\u4ea7\u54c1\u5ba3\u4f20\uff08\u4e3b\u8981\u6307\u5bf9\u5185\uff09 Evangelizing<\/strong><\/p>\n<p>2.5.1 What \u505a\u4ec0\u4e48<\/p>\n<p>\u8fd9\u91cc\u7684\u4ea7\u54c1\u5ba3\u4f20\u5de5\u4f5c\uff08Evangelizing\uff09\u4e3b\u8981\u9488\u5bf9\u516c\u53f8\u5185\u90e8\uff0c\u7279\u522b\u662f\u6307\u5bf9sales, marketing, support and executives\u7684\u5ba3\u4f20\u5de5\u4f5c\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u8981\u505a\u5bf9\u5185\u5ba3\u4f20\uff08Evangelizing\uff09\uff1f\u8fd9\u662f\u56e0\u4e3a\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u8d1f\u8d23\u7684\u4ea7\u54c1\u4e00\u65e6\u7814\u53d1\u51fa\u6765\u4ee5\u540e\uff0c\u5f80\u5f80\u672a\u5fc5\u80fd\u591f\u5f97\u5230\u516c\u53f8\u6240\u6709\u540c\u4e8b\u7684\u8ba4\u53ef\uff0c\u6216\u8005\u81f3\u5c11\u672a\u5fc5\u80fd\u591f\u5f97\u5230\u540c\u4e8b\u4eec\u7684\u5b8c\u5168\u8ba4\u53ef\u3002\u5f88\u53ef\u80fd\u5305\u62ec\u4e0d\u5c11\u76f4\u63a5\u8d1f\u8d23\u8be5\u4ea7\u54c1\u9500\u552e\u7684\u4eba\u5458\uff0c\u751a\u81f3\u8fd8\u6709\u4e00\u4e9b\u9ad8\u5c42\uff0c\u4ed6\u4eec\u5bf9\u8be5\u4ea7\u54c1\u7684\u4fe1\u5fc3\u53ef\u80fd\u4e0d\u662f\u5f88\u5927\u3002<\/p>\n<p>\u8fd9\u5c31\u9700\u8981\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u8fdb\u884c\u6709\u8ba1\u5212\u7684<strong>\u5185\u90e8\u6e38\u8bf4<\/strong>\uff0c\u901a\u8fc7\u5e02\u573a\u524d\u666f\u9884\u6d4b\u3001\u4ea7\u54c1\u6f14\u793a\u3001\u4ea7\u54c1\u8bd5\u7528\u7b49\u624b\u6bb5\u6765\u63d0\u5347\u4ed6\u4eec\u7684\u4fe1\u5fc3\uff0c\u4ece\u800c\u589e\u5f3a\u4ed6\u4eec\u7684\u9500\u552e\u6b32\u671b\u3002<\/p>\n<p>\u672c\u8d28\u4e0a\uff0c\u8fd9\u5c31\u662f\u4e00\u79cd<strong>\u5185\u90e8\u63a8\u9500<\/strong>\u3002<\/p>\n<p>2.5.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n<ul>\n<li>\u8ba9\u516c\u53f8\u4e0a\u4e0a\u4e0b\u4e0b\uff0c\u5c24\u5176\u662f\u4e1a\u52a1\u76f8\u5173\u7684\u90e8\u95e8\u90fd\u80fd\u77e5\u6653\u4ea7\u54c1\u5f53\u524d\u7684\u72b6\u6001\uff0c\u4ece\u800c\u80fd\u591f\u7edf\u4e00\u5927\u5bb6\u7684\u8ba4\u8bc6\u3002<\/li>\n<li>\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u540c\u65f6\u4e5f\u8981\u503e\u542c\u516c\u53f8\u5404\u4e2a\u90e8\u95e8\u5bf9\u4ea7\u54c1\u7684\u610f\u89c1\uff0c\u4ece\u800c\u53ca\u65f6\u5bf9\u4ea7\u54c1\u5b9a\u4f4d\u3001\u53d1\u5c55\u65b9\u5411\u505a\u53ef\u80fd\u7684\u8c03\u6574\u3002<\/li>\n<li>\u589e\u52a0\u9500\u552e\u56e2\u961f\u5bf9\u4ea7\u54c1\u7684\u4fe1\u5fc3\u3002<\/li>\n<li>\u589e\u52a0\u9500\u552e\u56e2\u961f\u5bf9\u4ea7\u54c1\u7684\u9500\u552e\u6b32\u671b\u3002<\/li>\n<\/ul>\n<p>2.5.3 How \u600e\u4e48\u505a<\/p>\n<p>\u6700\u57fa\u672c\u7684\u5de5\u4f5c\u662f\u5b9a\u671f\u7684\u5411\u516c\u53f8\u5185\u90e8\u901a\u62a5\u4ea7\u54c1\u5f00\u53d1\u8fdb\u5ea6\u3001\u72b6\u6001\u3002\u5f53\u7136\uff0c\u8fd9\u5b9e\u9645\u4e0a\u4e5f\u662f\u4e0a\u8ff0\u9879\u76ee\u7ba1\u7406\u5de5\u4f5c\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<p>\u4e3b\u8981\u662f\u8981\u4ee5\u5404\u79cd\u65b9\u5f0f\u52a0\u5f3a\u516c\u53f8\u5185\u90e8\u5404\u90e8\u95e8\u7684\u6c9f\u901a\uff0c\u53ef\u4ee5\u5b89\u6392\u5e02\u573a\u524d\u666f\u9884\u6d4b\u3001\u4ea7\u54c1\u6f14\u793a\u3001\u4ea7\u54c1\u8bd5\u7528\u7b49\u624b\u6bb5\u3002<\/p>\n<p>2.5.4 Who \u8c01\u6765\u505a<\/p>\n<p>\u8fd9\u662f\u4e00\u9879\u9488\u5bf9\u516c\u53f8\u5185\u90e8\u7684\u6c9f\u901a\u5de5\u4f5c\uff0c\u4e3b\u8981\u662f\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u7275\u5934\uff0c\u548c\u5404\u65b9\u534f\u4f5c\u3002<\/p>\n<p>2.5.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>\u89c6\u60c5\u51b5\u800c\u5b9a\uff0c\u53ef\u80fd\u6709\u76f8\u5e94\u7684\u4ea7\u54c1\u5f00\u53d1\u60c5\u51b5\u6c47\u62a5\u4e66\u6216\u8005\u90ae\u4ef6\u901a\u62a5\u3002<\/p>\n<hr \/>\n<p>2.6 <strong>\u5e02\u573a\u5ba3\u4f20\uff08\u4e3b\u8981\u6307\u5bf9\u5916\uff09 Product Marketing<\/strong><\/p>\n<p>2.6.1 What \u505a\u4ec0\u4e48<\/p>\n<p>\u8fd9\u91cc\u7684\u4ea7\u54c1\u5ba3\u4f20\u5de5\u4f5c\uff08Product Marketing\uff09\u4e3b\u8981\u9488\u5bf9\u516c\u53f8\u5916\u90e8\u3002<\/p>\n<p>\u5177\u4f53\u5de5\u4f5c\u5305\u62ec\u5236\u4f5c\u5404\u79cd\u5e02\u573a\u5ba3\u4f20\u6750\u6599\uff1a<\/p>\n<ul>\n<li>white paper\uff08\u4ea7\u54c1\u767d\u76ae\u4e66\uff0c\u7b80\u8981\u7684\u4ea7\u54c1\u4ecb\u7ecd\uff09<\/li>\n<li>datasheets\uff08\u6bd4\u8f83\u6280\u672f\u5316\u7684\u6280\u672f\u53c2\u6570\u5217\u8868\uff09<\/li>\n<li>brochures\uff08\u5ba3\u4f20\u5c0f\u518c\u5b50\uff0c\u4f8b\u5982\u7b80\u77ed\u7684\u5ba3\u4f20\u5f69\u9875\uff09<\/li>\n<li>web site\uff08\u4e13\u95e8\u5ba3\u4f20\u8be5\u4ea7\u54c1\u7684\u7f51\u7ad9\u6216\u7f51\u9875\uff09<\/li>\n<li>presentations\uff08\u5982\u5404\u79cd\u552e\u524d\u4ecb\u7ecdppt\uff0c\u6216\u8005Flash\u683c\u5f0f\u7684\u6f14\u793a\u6750\u6599\uff09<\/li>\n<li>press packages\uff08\u53d1\u7ed9\u62a5\u7eb8\u3001\u671f\u520a\u7b49\u516c\u5f00\u5a92\u4f53\u7684\u7a3f\u4ef6\u7b49\uff09<\/li>\n<li>trade shows\uff08\u53c2\u52a0\u5c55\u89c8\u4f1a\u6240\u9700\u8981\u7684\u5404\u79cd\u5ba3\u4f20\u6750\u6599\uff09<\/li>\n<li>user manual\uff08\u4ea7\u54c1\u4f7f\u7528\u624b\u518c\uff09<\/li>\n<li>tutorials, training materials\uff08\u57f9\u8bad\u6750\u6599\uff09<\/li>\n<\/ul>\n<p>\u8fd8\u5305\u62ec\u5236\u8ba2\u5404\u79cd\u5e02\u573a\u5ba3\u4f20\u7b56\u7565\uff1a<\/p>\n<ul>\n<li>Advertisement policy\uff08\u5e7f\u544a\u5ba3\u4f20\u7b56\u7565\uff0c\u5bfb\u627e\u5e7f\u544a\u5ba3\u4f20\u516c\u53f8\u4f5c\u4e3a\u5408\u4f5c\u4f19\u4f34\uff09<\/li>\n<li>Media policy\uff08\u548c\u62a5\u7eb8\u3001\u671f\u520a\u7b49\u516c\u5f00\u5a92\u4f53\u8054\u7cfb\uff0c\u7b56\u5212\u5e02\u573a\u5ba3\u4f20\u65b9\u6848\uff09<\/li>\n<\/ul>\n<p>\u5177\u4f53\u5de5\u4f5c\u8fd8\u5305\u62ec\u643a\u5e26\u4e0a\u8ff0\u6750\u6599\uff0c\u8054\u7cfb\u3001\u7ec4\u7ec7\u3001\u51fa\u5e2d\u5404\u79cd\u76f8\u5173\u7684\u5c55\u89c8\u4f1a\u3001\u53d1\u5e03\u4f1a\u7b49Marketing\u6d3b\u52a8\u3002<\/p>\n<p>2.6.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n<ul>\n<li>\u5411\u516c\u53f8\u4ee5\u5916\u7684\u4e16\u754c\uff0c\u7279\u522b\u662f\u6f5c\u5728\u5ba2\u6237\uff0c\u5ba3\u4f20\u6211\u4eec\u7684\u4ea7\u54c1\uff0c\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002<\/li>\n<li>\u5728\u5bf9\u5916\u4ea7\u54c1\u53d1\u5e03\u8fc7\u7a0b\u4e2d\u5bf9\u5404\u7c7b\u5a92\u4f53\u3001\u5206\u9500\u5546\u4f20\u8fbe\u6211\u4eec\u5bf9\u4ea7\u54c1\u7684\u4fe1\u5fc3\uff0c\u4e5f\u53ef\u4ee5\u8bf4\u662f\u4e00\u79cd\u4fe1\u5fc3\u63a8\u9500\uff0c\u8981\u8ba9\u5916\u754c\uff08\u7279\u522b\u662f\u5404\u7c7b\u5a92\u4f53\u3001\u5206\u9500\u5546\uff09\u77e5\u9053\uff0c\u8fd9\u4e2a\u4ea7\u54c1\u5c31\u662f\u540c\u7c7b\u4e2d\u6700\u597d\u7684\uff0c\u662f\u6700\u503c\u5f97\u63a8\u8350\u7684\u3002<\/li>\n<\/ul>\n<p>2.6.3 How \u600e\u4e48\u505a<\/p>\n<p>\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u7275\u5934\uff0c\u534f\u8c03\u516c\u53f8\u5185\u90e8\u5404\u65b9\u9762\u8d44\u6e90\uff0c\u5171\u540c\u5b8c\u6210\u4e0a\u8ff0\u5e02\u573a\u5ba3\u4f20\u6750\u6599\u3002<\/p>\n<p>2.6.4 Who \u8c01\u6765\u505a<\/p>\n<p>\u5728\u5927\u7684\u516c\u53f8\uff0c\u4e00\u822c\u6709\u4e13\u95e8\u7684\u5e02\u573a\u5ba3\u4f20Product Marketing\u90e8\u95e8\uff0c\u751a\u81f3\u6709\u4e13\u95e8\u7684<strong>Marketing Communications (MarCom)<\/strong> \u6216\u8005\u4e13\u95e8\u8d1f\u8d23\u548c\u5a92\u4f53\u8054\u7cfb\u7684 <strong>Press Relations (PR)<\/strong> \u90e8\u95e8\u3002<\/p>\n<p>\u5728\u5c0f\u516c\u53f8\uff0c\u7531\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u7275\u5934\uff0c\u534f\u8c03\u516c\u53f8\u5185\u90e8\u5404\u65b9\u9762\u8d44\u6e90\uff0c\u5171\u540c\u5b8c\u6210\u8fd9\u9879\u5de5\u4f5c\u3002<\/p>\n<p>2.6.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>\u5e94\u8f93\u51fa\u4e0a\u8ff0\u5e02\u573a\u5ba3\u4f20\u6240\u9700\u8981\u6750\u6599\u3002<\/p>\n<hr \/>\n<p>2.7 <strong>\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7ba1\u7406 Product Life Cycle Management<\/strong><\/p>\n<p>2.7.1 What \u505a\u4ec0\u4e48<\/p>\n<p>\u4ea7\u54c1\u751f\u547d\u5468\u671f\u662f\u6307\u5728\u4ea7\u54c1\u4ece\u65b0\u5f00\u53d1\uff0c\u65b0\u8fdb\u5165\u5e02\u573a\uff0c\u5230\u6210\u719f\u671f\u5360\u9886\u5e02\u573a\uff0c\u6700\u540e\u5230\u6de1\u51fa\u5e02\u573a\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7ba1\u7406\u4e3b\u8981\u662f\u5728\u6218\u7565\u5c42\u9762\u5bf9\u4ea7\u54c1\u8fdb\u884c\u7ba1\u7406\uff08strategy management\uff09\u3002\u5177\u4f53\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u4ea7\u54c1\u5b9a\u4f4d\uff1a\u4ea7\u54c1\u8fdb\u5165\u5e02\u573a\u540e\uff0c\u5b9a\u4f4d\u5728\u4f4e\u7aef\u3001\u4e2d\u7aef\u8fd8\u662f\u9ad8\u7aef\uff1f<\/li>\n<li>\u4ea7\u54c1\u5b9a\u4ef7\u7b56\u7565\uff1a\u4ea7\u54c1\u5982\u4f55\u5b9a\u4ef7\uff1f\u6309\u4ec0\u4e48\u6807\u51c6\u6536\u8d39\uff1f<\/li>\n<li>\u4ea7\u54c1\u63a8\u5e7f\u7b56\u7565\uff1a\u5982\u679c\u8fdb\u884c\u4ea7\u54c1\u63a8\u5e7f\uff1f\u662f\u5426\u9700\u8981\u5efa\u8bbe\u6e20\u9053\uff1f<\/li>\n<li>\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u7b56\u7565\uff1a\u5982\u4f55\u5bfb\u627e\u5408\u4f5c\u4f19\u4f34\uff1f\u5982\u4f55\u548c\u5176\u4ed6\u516c\u53f8\u6784\u5efa\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff1f<\/li>\n<li>\u4ea7\u54c1\u7ebf\u6216\u79f0\u4ea7\u54c1\u65cf\u7684\u7ba1\u7406\uff08<strong>Product Portfolio Management<\/strong>\uff09\uff1a\u662f\u5426\u9700\u8981\u628a\u4e00\u4e2a\u4ea7\u54c1\u5206\u62c6\u6210\u591a\u4e2a\u4ea7\u54c1\u8fdb\u884c\u63a8\u5e7f\uff1f\u5982\u4f55\u628a\u76f8\u4e92\u5173\u8054\u7684\u591a\u4e2a\u4ea7\u54c1\u53d1\u5c55\u4e3a\u4e00\u4e2a\u4ea7\u54c1\u7cfb\u5217\uff1f<\/li>\n<li>\u4ea7\u54c1\u662f\u5426\u5df2\u7ecf\u8fdb\u5165\u8870\u9000\u671f\uff1f\u5982\u4f55\u5e94\u5bf9\u8870\u9000\u671f\uff1f\u5e02\u573a\u63a8\u5e7f\u3001\u9500\u552e\u6218\u7565\u5982\u4f55\u505a\u51fa\u76f8\u5e94\u8c03\u6574\uff1f<\/li>\n<\/ul>\n<p>2.7.2 Goal \u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n<p>\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7ba1\u7406\u7684\u76ee\u6807\u662f\u4fdd\u8bc1\u5728\u6574\u4e2a\u7684\u4ea7\u54c1\u751f\u547d\u5468\u671f\u5185\uff0c\u516c\u53f8\u5404\u65b9\u9762\u7684\u7b56\u7565\u80fd\u591f\u968f\u7740\u5e02\u573a\u60c5\u51b5\u7684\u53d8\u5316\u800c\u53d8\u5316\uff0c\u53ca\u65f6\u7684\u4fee\u6b63\u4ea7\u54c1\u5404\u9879\u7b56\u7565\uff0c\u4ece\u800c\u5728\u603b\u4f53\u4e0a\u4fdd\u8bc1\u516c\u53f8\u6295\u8d44\u7684\u56de\u62a5\uff08ROI\uff1aReturn On Investment\uff09\uff0c\u4fdd\u8bc1\u516c\u53f8\u5229\u76ca\u7684\u6700\u5927\u5316\u3002<\/p>\n<p>2.7.3 How \u600e\u4e48\u505a<\/p>\n<p>\u4ea7\u54c1\u7ba1\u7406\u90e8\u95e8\u7275\u5934\uff0c\u534f\u8c03\u516c\u53f8\u5185\u90e8\u5404\u65b9\u9762\u8d44\u6e90\uff0c\u5171\u540c\u5b8c\u6210\u3002<\/p>\n<p>2.7.4 Who \u8c01\u6765\u505a<\/p>\n<p>\u6218\u7565\u95ee\u9898\u662f\u8f83\u5b8f\u89c2\u7684\u95ee\u9898\uff0c\u56e0\u6b64\u4e00\u822c\u9700\u8981\u548c\u516c\u53f8\u9ad8\u5c42\u9886\u5bfc\u5145\u5206\u6c9f\u901a\uff0c\u5e76\u534f\u8c03Sales, Product Marketing, Business Development and Marketing Communications\u7b49\u8bf8\u591a\u90e8\u95e8\u4e00\u8d77\u5236\u8ba2\u3001\u4fee\u8ba2\u4ea7\u54c1\u7684\u6218\u7565\u548c\u7b56\u7565\u3002<\/p>\n<p>2.7.5 Deliverable \u6709\u65e0\u8f93\u51fa<\/p>\n<p>\u89c6\u60c5\u51b5\u800c\u5b9a\uff0c\u53ef\u80fd\u6709\u76f8\u5e94\u7684\u6587\u6863\u8f93\u51fa\u3002<\/p>\n<hr \/>\n<p>3 <strong>\u53c2\u8003\u6587\u732e<\/strong><\/p>\n<p>\u4e0a\u6587\u7684\u5199\u4f5c\u57fa\u4e8e\u4e0b\u5217\u53c2\u8003\u6587\u732e\uff1a<\/p>\n<ul>\n<li>&#8220;<a href=\"http:\/\/michael.hightechproductmanagement.com\/2006\/04\/product_management_product_marketing.html\">Product Management &#038; Product Marketing &#8211; A Definition<\/a>&#8220;, By <a href=\"http:\/\/michael.hightechproductmanagement.com\/michael_product_management_product_marketing.html\">Michael<\/a><\/li>\n<li>&#8220;<a href=\"http:\/\/www.pragmaticmarketing.com\/productmarketing\/magazine\/1\/2\/07sj.asp\">The Product Management Triad<\/a>&#8220;, By Steve Johnson, from <a href=\"http:\/\/www.pragmaticmarketing.com\">Pragmatic Marketing<\/a><\/li>\n<li>&#8220;<a href=\"http:\/\/www.sysvs.com\/bbs\/dispbbs.asp?boardID=26&#038;ID=836&#038;page=2\">\u4ea7\u54c1\u7ecf\u7406\u5e94\u8be5\u626e\u6f14\u7684\u51e0\u79cd\u89d2\u8272<\/a>&#8220;, By mobilezht, from <a href=\"http:\/\/www.sysvs.com\/bbs\/index.asp?boardid=26&#038;page=2\">IT\u4ea7\u54c1\u7ecf\u7406\u8bba\u575b<\/a><\/li>\n<li>&#8220;<a href=\"http:\/\/bbs.sjtu.edu.cn\/bbscon?board=Marketing&#038;file=M.1098073486.A\">Marketing\u548cSales\u5230\u5e95\u6709\u5565\u8054\u7cfb\u533a\u522b?<\/a>&#8220;, By <a href=\"http:\/\/bbs.sjtu.edu.cn\/bbsqry?userid=caizima\">caizima<\/a>, from <a href=\"http:\/\/bbs.sjtu.edu.cn\/bbsdoc?board=Marketing\">Marketing(\u5e02\u573a\u8425\u9500)\u677f<\/a> from <a href=\"http:\/\/bbs.sjtu.edu.cn\">\u996e\u6c34\u601d\u6e90BBS<\/a>, \u8fd9\u7bc7\u636e\u8bf4\u6765\u81ea\u4e2d\u56fd\u60e0\u666e\u516c\u53f8\u534e\u5317\u533a\u603b\u7ecf\u7406\u9ad8\u5efa\u534e\u7684\u6587\u7ae0\uff0c\u4e3b\u8981\u662f\u8bb2\u5e02\u573a\u8425\u9500\uff08Marketing\uff09\u548c\u9500\u552e\uff08Sales\uff09\u7684\u533a\u522b<\/li>\n<\/ul>\n<p>\u7279\u522b\u662fSteve Johnson\u7684\u8fd9\u7bc7&#8221;<a href=\"http:\/\/www.pragmaticmarketing.com\/productmarketing\/magazine\/1\/2\/07sj.asp\">The Product Management Triad<\/a>&#8220;\uff0c\u628a\u4ea7\u54c1\u7ecf\u7406\u7684\u804c\u8d23\u5212\u5206\u4e3a\u4e09\u4e2atitle:<\/p>\n<ul>\n<li>\u4ea7\u54c1\u7ebf\u7ecf\u7406 Product Line Manager (PLM)<\/li>\n<li>\u4ea7\u54c1\u6280\u672f\u7ecf\u7406 Technical Product Manager (TPM)<\/li>\n<li>\u4ea7\u54c1\u5e02\u573a\u63a8\u5e7f\u7ecf\u7406 Product Marketing Manager (PMM)<\/li>\n<\/ul>\n<p>\u8fd9\u79cd\u804c\u8d23\u5212\u5206\u5f88\u6709\u666e\u904d\u610f\u4e49\u3002\u4f46\u662f\u5728\u73b0\u5b9e\u4e16\u754c\u4e2d\uff0c\u4e00\u822c\u53ea\u6709\u4e2d\u7b49\u6216\u5927\u578b\u516c\u53f8\u624d\u6709\u8fd9\u6837\u660e\u786e\u7684\u804c\u8d23\u548c\u90e8\u95e8\u5212\u5206\uff0c\u5c0f\u516c\u53f8\u666e\u904d\u6ca1\u90a3\u4e48\u591a\u8d44\u6e90\uff0c\u56e0\u6b64\u5c0f\u516c\u53f8\u91cc\u9762\u53ef\u80fd\u5c31\u4e0d\u4f1a\u8fd9\u6837\u660e\u786e\u7684\u8bbe\u7f6e\u804c\u4f4d\u548c\u90e8\u95e8\uff0c\u53ef\u80fd\u5c31\u51fa\u73b0\u4e00\u4eba\u8eab\u517c\u6570\u804c\u7684\u60c5\u51b5\u3002<\/p>\n<p>\u53ef\u4ee5\u53bb\u4e0b\u5217\u7f51\u7ad9\u9605\u8bfb\u66f4\u591a\u76f8\u5173\u6587\u7ae0\uff1a<\/p>\n<ul>\n<li><a href=\"http:\/\/michael.hightechproductmanagement.com\/\">Michael on Product Management &#038; Marketing<\/a>\uff0c<a href=\"http:\/\/michael.hightechproductmanagement.com\/archives.htm\">\u6240\u6709\u6587\u7ae0<\/a><\/li>\n<li><a href=\"http:\/\/productmarketing.com\/productmarketing\/\">productmarketing.com<\/a><\/li>\n<\/ul>\n<p>\u611f\u8c22\u4e0a\u8ff0\u53c2\u8003\u6587\u732e\u7684\u5404\u4e2a\u4f5c\u8005\u3002<\/p>\n<p>Over.<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>\u9605\u8bfb\u4e86\u4e00\u4e9b\u8ba8\u8bba\u4ea7\u54c1\u7ba1\u7406\u5de5\u4f5c\u5185\u5bb9\u7684\u6587\u7ae0\uff0c\u7279\u522b\u662fMichael\u7684\u8fd9\u7bc7&#8221;Product Management &#038; Product Marketing &#8211; A Definition&#8220;\uff0c\u6df1\u611fMichael\u603b\u7ed3\u7684\u5168\u9762\u3002 \u4e8e\u662f\u57fa\u4e8eMichael\u8fd9\u7bc7\u7684\u601d\u8def\uff0c\u6211\u6574\u7406\u5199\u51fa\u4e86\u8fd9\u7bc7\u4e2d\u6587\u7684\u6587\u5b57\u3002\u6211\u4e3aMichael\u603b\u7ed3\u7684\u6bcf\u4e00\u6761\u53c8\u5217\u51fa\uff1a \u201cWhat \u505a\u4ec0\u4e48\u201d \u201cGoal \u76ee\u6807\u662f\u4ec0\u4e48\u201d \u201cHow \u600e\u4e48\u505a\u201d \u201cWho \u8c01\u6765\u505a\u201d \u201cDeliverable \u6709\u65e0\u8f93\u51fa\u201d \u8fd9\u6837\u4e94\u70b9\uff0c\u7b97\u662f\u81ea\u5df1\u5b66\u4e60\u4ea7\u54c1\u7ba1\u7406\u7684\u7b14\u8bb0\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2,7],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-business","category-all","category-job-career"],"views":44542,"_links":{"self":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":0,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}