{"id":389,"date":"2009-10-18T22:30:06","date_gmt":"2009-10-19T06:30:06","guid":{"rendered":"http:\/\/www.fengdingcn.org\/blog\/?p=389"},"modified":"2009-10-18T23:13:42","modified_gmt":"2009-10-19T07:13:42","slug":"microeconomics","status":"publish","type":"post","link":"https:\/\/www.fengdingcn.org\/blog\/20091018\/microeconomics.html","title":{"rendered":"\u5fae\u89c2\u7ecf\u6d4e\u5b66\u8fd9\u95e8\u8bfe"},"content":{"rendered":"<p>\u4e0a\u5468\u4e9410\u670816\u65e5\uff0c\u521a\u521a\u628a\u5fae\u89c2\u7ecf\u6d4e\u5b66\u8fd9\u95e8\u8bfe\u7684\u671f\u672b\u8003\u8bd5\u8003\u5b8c\uff0c\u6240\u4ee5\u8fd9\u8bfe\u7b97\u662f\u6b63\u5f0f\u4e0a\u5b8c\u4e86\u3002\u8fd9\u95e8\u8bfe\u6b63\u513f\u516b\u7ecf\u7684\u540d\u79f0\u53eb Economics for Business Decision Making\uff0c\u5927\u5bb6\u901a\u5e38\u7b80\u79f0\u5b83\u4e3a  Econ\uff0c\u4e3b\u8981\u5185\u5bb9\u662f\u5fae\u89c2\u7ecf\u6d4e\u5b66\uff08Microeconomics\uff09\u7684\u5185\u5bb9\u3002<\/p>\n<p><strong>\u6559\u6388<\/strong><\/p>\n<p>\u5148\u8bf4\u8bf4\u7ed9\u54b1\u4e0a\u8bfe\u7684\u6559\u6388\u3002\u6211\u4eec\u4e00\u5c4a full-time MBA \u5171\u7ea6240\u4eba\uff0c\u88ab\u5206\u62104\u4e2a\u73ed\uff08Cohort\uff09\uff0c\u6bcf\u4e2a\u73ed\u5927\u7ea6\u5c06\u8fd160\u4eba\u3002Econ \u8fd9\u95e8\u8bfe\u6709\u4e24\u4e2a\u6559\u6388\u6765\u6559\uff0c\u6bcf\u4e2a\u6559\u5e08\u5206\u522b\u6559\u4e24\u4e2a\u73ed\u3002<\/p>\n<p>\u53e6\u4e24\u4e2a\u73ed\u7684 Econ \u8001\u5e08\u662f\u5973\u6559\u6388 Prof. Catherine  D. Wolfram\uff08<a href=\"http:\/\/www2.haas.berkeley.edu\/Faculty\/wolfram_catherine.aspx\">\u6559\u6388\u540d\u5f55\u4e0a\u5979\u7684\u9875\u9762<\/a>\uff0c<a href=\"http:\/\/faculty.haas.berkeley.edu\/wolfram\/\">\u5979\u7684\u4e2a\u4eba\u9875\u9762<\/a>\uff0cMBA program website\u4e0a\u6709<a href=\"http:\/\/mba.haas.berkeley.edu\/community\/faculty\/wolfram_catherine.html\">\u5979\u7684\u4e13\u95e8\u9875\u9762<\/a>\uff09:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Prof. Catherine D. Wolfram\" src=\"http:\/\/mba.haas.berkeley.edu\/images_local\/faculty\/wolfram_catherine.jpg\" alt=\"\" width=\"195\" height=\"195\" \/><\/p>\n<p>\u800c\u6559\u6211\u7684 Econ\u6559\u6388\u662f Prof. Steven  Tadelis.  \u6211\u5148\u5728 Haas \u5546\u5b66\u9662<a href=\"http:\/\/www2.haas.berkeley.edu\/Faculty\/tadelis_steven.aspx\">\u6559\u6388\u540d\u5f55<\/a>\u4e0a\u627e\u5230\u6559\u6388\u7684\u8fd9\u5f20\u7167\u7247\uff0c\u4ed6\u7a7f\u7740\u4e00\u4ef6\u6709 UC Berkeley \u91d1\u9ec4\u8272 logo: Cal \u7684\u82b1\u886c\u886b\uff0c\u5475\u5475\uff1b\u7136\u540e\u5728<a href=\"http:\/\/faculty.haas.berkeley.edu\/stadelis\/\">\u4ed6\u81ea\u5df1\u7684\u7f51\u9875<\/a>\u4e0a\u770b\u5230\u4e00\u5f20\u7167\u7247\u7a7f\u7684\u6bd4\u8f83\u6b63\u5f0f\u7684\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Prof. Steve Tadelis\" src=\"http:\/\/www2.haas.berkeley.edu\/~\/media\/Images\/Haas\/faculty\/tadelis_steven.ashx?w=118&amp;h=175\" alt=\"\" width=\"118\" height=\"175\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Prof. Steven Tadelis\" src=\"http:\/\/faculty.haas.berkeley.edu\/stadelis\/sTEVE.jpg\" alt=\"\" width=\"114\" height=\"172\" \/><\/p>\n<p>Prof. Tadelis \u6765\u81ea\u4ee5\u8272\u5217\uff0c\u5728\u4ee5\u8272\u5217\u7684\u6d77\u6cd5\u5927\u5b66\uff08University of Haifa, Israel\uff09\u8bfb\u7684\u7ecf\u6d4e\u5b66\u672c\u79d1\uff0c1997\u5e74\u54c8\u4f5b\u7684\u7ecf\u6d4e\u5b66\u535a\u58eb\u6bd5\u4e1a\uff0c\u7136\u540e97-05\u5e74\u5728\u65af\u5766\u798f\u5927\u5b66\u7684\u7ecf\u6d4e\u5b66\u7cfb\u505a\u4e86\u516b\u5e74\u7684 Assistant Professor\uff0c\u7136\u540e2005\u5e74\u5c31\u6765\u5230 UC Berkeley Haas \u5546\u5b66\u9662\u505a Associate Professor\uff0c\u6700\u8fd1\u51e0\u5e74\u8fd8\u517c\u505a\u4e86 Haas \u5546\u5b66\u9662\u7684 Associate Dean for Strategic Planning.<\/p>\n<p><!--more--><\/p>\n<p>Prof. Tadelis \u7684\u8bfe\u5f88\u53d7\u540c\u5b66\u7684\u597d\u8bc4\u548c\u6b22\u8fce\uff0c\u4ed6\u8bb2\u8bfe\u7684ppt\u7684\u56fe\u89e3\u505a\u5f97\u5f88\u6e05\u6670\uff0c\u5bf9\u7406\u89e3\u6bd4\u8f83\u590d\u6742\u7684\u6982\u5ff5\u5f88\u6709\u5e2e\u52a9\uff0c\u4ed6\u8bf4\u8bdd\u8bed\u901f\u4e5f\u6bd4\u8f83\u9002\u4e2d\uff0c\u53c8\u51e0\u4e4e\u6ca1\u6709\u53e3\u97f3\uff0c\u6240\u4ee5\u662f\u51e0\u4e4e\u5f88\u6807\u51c6\u7684\u7f8e\u5f0f\u82f1\u8bed\u3002<\/p>\n<p><strong>\u5185\u5bb9<\/strong><\/p>\n<p>\u90a3\u4e48\u8fd9\u95e8\u8bfe\u5230\u5e95\u6559\u4e86\u4ec0\u4e48\u5185\u5bb9\u5462\uff1f\u662f\u8fd9\u4e9b\u4e1c\u897f\uff1a<\/p>\n<ul>\n<li>Module I: Basic Tools\uff08\u57fa\u672c\u5de5\u5177\uff09\n<ul>\n<li>Decision Trees\uff08\u5b66\u4e86\u600e\u4e48\u753b\u51b3\u7b56\u6811\uff0c\u600e\u4e48\u6c42\u89e3\uff0c\u600e\u4e48\u7b97 Expected Value, information value \u4e4b\u7c7b\uff09<\/li>\n<\/ul>\n<\/li>\n<li>Module II: Production and Costs\n<ul>\n<li>\u5b66\u4e86N\u591a\u6210\u672c\u7684\u6982\u5ff5\uff0c\u5565\u53eb\u56fa\u5b9a\u6210\u672c overhead, fixed cost, \u53ef\u53d8\u6210\u672c variable cost\uff0c\u8fb9\u9645\u6210\u672c Marginal Cost\uff0c\u673a\u4f1a\u6210\u672c Opportunity Cost\uff0c\u8fd8\u6709 Sunk Cost, Average Cost, Total Cost, Marginal Revenue\uff0c\u8fd8\u6709 Accounting \u610f\u4e49\u4e0a\u7684 cost \u548c\u7ecf\u6d4e\u5b66\u610f\u4e49\u4e0a\u7684 cost \u7684\u533a\u522b\u2026\u2026<\/li>\n<\/ul>\n<\/li>\n<li>Module III: Demand and Pricing\n<ul>\n<li>\u8fd9\u5757\u513f\u662f\u8fd9\u95e8\u8bfe\u7684\u91cd\u70b9\u90e8\u5206\u3002\u5b66\u4e60\u4e86\u5404\u79cd\u5b9a\u4ef7\u7684\u7b56\u7565\uff1a\u652f\u4ed8\u610f\u613f WTP &#8211; Willingness To Pay, Monopoly Pricing,  Elasticity, \u6700\u4f18\u5316\u5b9a\u4ef7\u60c5\u51b5\u65f6 Marginal Costs = Marginal Revenue\uff0c\u600e\u4e48\u7b97\u6700\u4f18\u5316\u7684\u4ef7\u683c\uff0c\u5565\u65f6\u5019\u5e94\u8be5\u8fdb\u4e00\u6b65\u751f\u4ea7\uff0c\u5565\u65f6\u5019\u8d76\u7d27\u5173\u6389\u5382\u5b50\u8d70\u4eba\uff0c\u533a\u522b\u5b9a\u4ef7 Price Discrimination,  \u7b2c\u4e00\u5ea6\u3001\u7b2c\u4e09\u5ea6\u3001\u7b2c\u4e8c\u5ea6\u5b9a\u4ef7 1st, 3rd, 2nd Degree Pricing, \u4e24\u6bb5\u5f0f Two Part Tariffs\uff08\u8fd9\u89e3\u91ca\u4e86\u6240\u6709\u7c7b\u4f3c\u4f1a\u5458\u8d39\u7684\u4ef7\u683c\u6a21\u5f0f\u7684\u80cc\u540e\u539f\u7406\uff09,  Quantity discounts, Versioning, Bundles \u7b49\u7b49\u5404\u79cd\u5b9a\u4ef7\u6a21\u5f0f\u3002\u505a\u4e86\u4e0d\u5c11\u9898\u76ee\u6765\u7b97\u5404\u79cd\u60c5\u51b5\u4e0b\u5e94\u8be5\u5982\u4f55\u5b9a\u4ef7\u3002<\/li>\n<\/ul>\n<\/li>\n<li>Module IV: Long Run Market Dynamics\n<ul>\n<li>\u6240\u8c13\u7684 Perfect Competition \u60c5\u51b5\uff08\u60e8\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u554a\uff09\u4e0b\uff0c\u5206\u522b\u770b\u77ed\u671f\u548c\u957f\u671f\u5e02\u573a\u7684\u72b6\u6001\uff0c\u957f\u671f\u8fbe\u5230\u4f55\u79cd\u5747\u8861\uff08Equilibrium\uff09\uff0c\u8fd8\u6709\u6240\u8c13\u7684 Monopolistic Competition \uff08\u5f88\u591a\u4f20\u7edf\u884c\u4e1a\uff0c\u6bd4\u5982\u5927\u8857\u5c0f\u5df7\u7684\u9910\u996e\u3001\u7406\u53d1\u7f8e\u5bb9\u7b49\u7b49\u884c\u4e1a\u5e94\u8be5\u5c31\u5c5e\u4e8e\u8fd9\u79cd\u5784\u65ad\u6027\u7ade\u4e89\uff0c\u662f\u4e00\u79cd\u4e0d\u5b8c\u5168\u7ade\u4e89\u6a21\u5f0f\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n<li>Module V: Market Strategy\n<ul>\n<li>\u5565\u53eb Strategy, dominant strategy, dominated strategy, \u7eb3\u4ec0\u5747\u8861 Nash Equilibrium, \u535a\u5f08\u8bba, Bertrand Trap, \u5404\u79cd\u62cd\u5356\u548c\u7ade\u6807\u7684\u6a21\u5f0f Auction and Bidding, English Auction, Dutch Auction, First-Price Sealed Bid, Second-Price Sealed Bid.<\/li>\n<\/ul>\n<\/li>\n<li>Module VI: Incentives and Organization in Firms\n<ul>\n<li>\u8ba8\u8bba\u4e86\u5728\u73b0\u5b9e\u4e2d\u7ecf\u5e38\u9047\u5230\u7684\u9700\u8981\u51b3\u7b56\u7684\u60c5\u5f62\uff1aMake or Buy? \u81ea\u5df1\u5e72\u8fd8\u662f\u8bf7\u4eba\u5e72\uff1f\u517c\u5e76\u3001\u5e76\u8d2d\u4f9b\u5e94\u5546\u5f62\u6210 Vertically Integration \u7684\u597d\u5904\u548c\u574f\u5904\uff0c\u7ec4\u7ec7\u673a\u6784\u4e2d\u4e0d\u540c\u4eba\u7684\u4e0d\u540c\u52a8\u673a\u548c\u5229\u76ca\u9a71\u52a8\u2026\u2026<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u6240\u6709\u8fd9\u4e9b\u5185\u5bb9\u662f\u5728\u77ed\u77ed\u76847\u4e2a\u661f\u671f\u300114\u8282\u8bfe\uff08\u6bcf\u8282\u8bfe\u4e24\u5c0f\u65f6\uff09\u7684\u8bfe\u65f6\u5b8c\u6210\u7684\uff0c\u5176\u95f4\u8981\u6c42\u8bfb\u4e86\u4e0d\u5c11\u6848\u4f8b, \u4e0d\u5c11\u6765\u81ea\u534e\u5c14\u8857\u65e5\u62a5\u7b49\u62a5\u520a\u6742\u5fd7\u7684\u8fd1\u5e74\u6587\u7ae0\uff0c\u8fd8\u8981\u6c42\u6bcf\u4e2a\u5b66\u4e60\u5c0f\u7ec4\u8003\u5bdf\u4e00\u4e2a\u516c\u53f8\u7684\u5b9a\u4ef7\u6a21\u5f0f\uff0c\u5199\u7bc7\u8bba\u6587\uff0c\u8fd8\u6709\u671f\u4e2d\u548c\u671f\u672b\u4e24\u6b21\u95ed\u5377\u7684\u8003\u8bd5\uff0c\u8003\u8bd5\u9898\u76ee\u5f88\u591a\u662f\u5b9a\u4ef7\u7684\u8ba1\u7b97\u9898\uff0c\u76ee\u7684\u5f53\u7136\u662f\u8003\u5bdf\u4f60\u662f\u5426\u7406\u89e3\u548c\u638c\u63e1\u4e0a\u9762\u8fd9\u4e9b\u6982\u5ff5\u3002<\/p>\n<p><strong>\u6211\u7684\u4e2a\u4eba\u611f\u53d7<\/strong><\/p>\n<p>\u8bf4\u5b9e\u8bdd\uff0c\u6211\u81ea\u5df1\u5bf9\u8fd9\u95e8\u8bfe\u7684\u4e2a\u4eba\u611f\u53d7\u9887\u4e3a\u66f2\u6298\u548c\u5fc3\u5883\u590d\u6742\u3002<\/p>\n<p>\u8fd9\u6765\u6e90\u4e8e\u4ee5\u524d\u5de5\u4f5c\u5f53\u4e2d\u5bf9\u5b9a\u4ef7\u95ee\u9898\u7684\u56f0\u60d1\u3002\u4ee5\u524d\u6211\u505a\u4ea7\u54c1\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u6d89\u8db3\u8fc7\u7ed9\u4ea7\u54c1\u5b9a\u4ef7\u7684\u95ee\u9898\u3002\u6211\u5f04\u8fc7\u7684\u4ea7\u54c1\u90fd\u662f\u5927\u578b\u7684\u4f01\u4e1a\u7ea7\u3001\u7535\u4fe1\u7ea7\u4ea7\u54c1\uff0c\u800c\u4e14\u5f80\u5f80\u662f\u5927\u578b\u590d\u6742\u8f6f\u4ef6\u548c\u4e13\u7528\u786c\u4ef6\u7d27\u5bc6\u7ed1\u5b9a\u7684\u4ea7\u54c1\uff0c\u6709\u7684\u53ef\u80fd\u662f\u6309\u7167\u67d0\u529f\u80fd\u4e00\u6b21\u6027\u6536\u8d39\uff0c\u6709\u7684\u6309\u7167\u7535\u4fe1\u7f51\u7edc\u7528\u6237\u6570\u5b9a\u4ef7\uff0c\u6709\u7684\u662f\u7eaf\u6280\u672f\u529f\u80fd\u5c31\u6309\u7167\u6280\u672f\u534f\u8bae\u63a5\u53e3\u7684\u590d\u6742\u5ea6\u6765\u6536\u8d39\uff0c\u8fd8\u5f80\u5f80\u6d89\u53ca\u5230\u548c\u5176\u4ed6\u5173\u8054\u4ea7\u54c1\u3001\u7cfb\u7edf\u4e00\u8d77\u642d\u914d\u9500\u552e\u65f6\u5019\u7684\u6298\u6263\u3001\u7ed1\u5b9a\u9500\u552e\u4ef7\u683c\u3001\u5355\u72ec\u9500\u552e\u4ef7\u683c\u7684\u95ee\u9898\uff0c\u8fd8\u6709\u5173\u8054\u7684\u786c\u4ef6\u3001\u6570\u636e\u5e93\u3001\u7b2c\u4e09\u65b9\u4ea7\u54c1\u7684\u4ef7\u683c\u53d8\u5316\u7684\u65f6\u5019\u5982\u4f55\u6539\u53d8\u6211\u4eec\u7684\u4ef7\u683c\u7684\u95ee\u9898\uff0c\u8fd8\u6709\u5173\u8054\u7684\u5ba2\u6237\u652f\u6301\u670d\u52a1\u7684\u5e74\u9650\u3001\u670d\u52a1\u6c34\u5e73\u3001\u76f8\u5e94\u7684\u5b9a\u4ef7\u95ee\u9898\u2026\u2026\u603b\u4e4b\u5b9a\u4ef7\u9887\u4e3a\u590d\u6742\u3002\u800c\u5f53\u5e74\u5728\u5c0f\u516c\u53f8\u505a\u7684\u65f6\u5019\uff0c\u6700\u7ec8\u5c31\u662f\u516c\u53f8\u540c\u4e8b\u548c\u9886\u5bfc\u5546\u91cf\u4e00\u4e0b\uff0c\u57fa\u672c\u4e0a\u53c2\u8003\u5e02\u573a\u4e0a\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u4f53\u7cfb\u4e86\uff0c\u800c\u5728\u5927\u516c\u53f8\u505a\u7684\u65f6\u5019\uff0c\u516c\u53f8\u6709\u4e13\u95e8\u7684 pricing manager\u6765\u5e2e\u52a9\u505a\u5b9a\u4ef7\uff0c\u4f46\u6211\u81ea\u5df1\u5bf9 pricing \u8fd8\u662f\u633a\u4e00\u5934\u96fe\u6c34\u7684\u3002\u518d\u52a0\u4e0a\u4f17\u6240\u5468\u77e5\uff0c\u8fd1\u4e9b\u5e74\u5728IT\u884c\u4e1a\uff0c\u5f00\u6e90\u548c\u514d\u8d39\u8f6f\u4ef6\u65e5\u76ca\u6210\u4e3a\u4e3b\u6d41\uff0c\u6211\u4e5f\u5f88\u597d\u5947\u5982\u4f55\u5728\u5546\u4e1a\u4e0a\u8fd0\u4f5c\u4e00\u4e2a open source \u4ea7\u54c1\uff0c\u5982\u679c\u662f\u8981\u7ed9 service \u5b9a\u4ef7\u6765\u8d5a\u94b1\uff0c\u90a3\u4e48\u5982\u4f55\u7ed9 service \u5b9a\u4ef7\u2026\u2026\u3002\u6240\u4ee5\u6765\u8bfbMBA\u4e4b\u524d\uff0c\u6211\u8fd8\u662f\u5f88\u671f\u5f85\u8c01\u80fd\u7ed9\u6211\u4e0a\u4e0a\u8bfe\uff0c\u8bb2\u8bb2\u5230\u5e95\u5982\u4f55 pricing\uff0c\u56e0\u4e3a\u6709\u597d\u591a\u7591\u95ee\u548c\u56f0\u60d1\u3002<\/p>\n<p>\u5e26\u7740\u8fd9\u8bb8\u591a\u7591\u95ee\u548c\u56f0\u60d1\uff0c\u53ef\u60f3\u800c\u77e5\u6211\u4e00\u5f00\u59cb\u5bf9\u8fd9\u95e8\u8bfe\u8fd8\u662f\u671f\u8bb8\u5f88\u9ad8\u7684\u3002\u4f46\u5f88\u5feb\u6211\u5c31\u53d1\u73b0\uff0c\u8fd9\u8bfe\u8fd8\u662f\u5f88\u5b66\u672f\u5316\u7684\uff1a\u4e0a\u8bfe\u8ba8\u8bba\u7684\u90a3\u4e9b\u6a21\u578b\u8fd8\u662f\u5f88\u5b66\u672f\u5316\u7684\uff0c\u5148\u662f\u505a\u592a\u591a\u5047\u8bbe\u548c\u5047\u5b9a\uff0c\u7136\u540e\u641e\u51fa\u4e00\u4e9b\u5f88\u7406\u8bba\u5316\u7684\u7ebf\u6027\u6a21\u578b\uff08\u5f53\u7136\uff0c\u9898\u76ee\u672c\u8eab\u5f80\u5f80\u8fd8\u662f\u6709\u70b9\u8d39\u8111\u5b50\u7684\uff09\uff0c\u56e0\u6b64\u57fa\u672c\u4e0a\u6ca1\u6cd5\u76f4\u63a5\u5728\u5b9e\u9645\u5de5\u4f5c\u5f53\u4e2d\u7528\u2026\u2026\u8fd9\u65f6\u5019\u6211\u4e0d\u514d\u6709\u4e00\u4e9b\u4e9b\u5931\u671b\uff0c\u5fc3\u4e2d\u8001\u662f\u5728\u95ee \u201c\u5b66\u8fd9\u73a9\u610f\u513f\u6709\u4ec0\u4e48\u7528\u554a\uff1f\u96be\u9053\u5c31\u6210\u5929\u7b97\u8fd9\u4e9b\u8c61\u7259\u5854\u91cc\u9762\u7684\u7406\u8bba\u6a21\u578b\uff1f\u201d\u3002\u4f46\u540e\u6765\u5f88\u5feb\u6211\u4e5f\u60f3\u901a\u4e86\uff0c\u4e5f\u8054\u60f3\u5230\u4ee5\u524d\u8bfb\u672c\u79d1\u65f6\u5019\u5f88\u591a\u8bfe\u7a0b\u4e5f\u662f\u8fd9\u6837\u3002\u8fd9\u662f\u4e3a\u4e86\u8ba9\u4f60\u7406\u89e3\u57fa\u672c\u6982\u5ff5\u548c\u57fa\u672c\u7406\u8bba\u7684\u8bfe\uff0c\u8fd9\u4e0d\u662f\u5b66\u6253\u5b57\u8fd9\u6837\u7684\u51fa\u95e8\u7acb\u9a6c\u5c31\u80fd\u7528\u7684\u804c\u4e1a\u6280\u80fd\u57f9\u8bad\uff1b\u73b0\u5b9e\u751f\u6d3b\u7684\u95ee\u9898\u5f53\u7136\u8981\u590d\u6742\u5f88\u591a\uff0c\u4f46\u8981\u7406\u89e3\u57fa\u672c\u6982\u5ff5\uff0c\u5c31\u53ea\u80fd\u5148\u4ece\u7406\u8bba\u5316\u7684\u7b80\u5316\u6a21\u578b\u5b66\u8d77\u3002<\/p>\n<p>\u7b49\u5b66\u5b8c\u4e86\uff0c\u518d\u56de\u5934\u770b<a href=\"http:\/\/mba.haas.berkeley.edu\/academics\/core.html\">\u5b66\u6821\u7f51\u7ad9\u4e0a\u5bf9\u8fd9\u95e8\u8bfe\u7684\u7b80\u8981\u4ecb\u7ecd<\/a>\uff1a<\/p>\n<blockquote><p>Economics for Business Decision Making<\/p>\n<p>Business success depends on the successful positioning of the firm and the management of its resources. The goal of this course is to <strong>think systematically<\/strong> about achieving competitive advantage through the management of the firm&#8217;s resources. Students analyze management decisions concerning real options, cost determination, pricing, and market entry and exit. We will use readings and cases along with class discussion to develop practical insights into managing for competitive advantage. Four hours of lecture per week for seven weeks. Prerequisites: Knowledge of calculus and algebra assumed.<\/p><\/blockquote>\n<p>\u8fd9\u65f6\u624d\u6709\u70b9\u7406\u89e3 think systematically \u7684\u610f\u601d\u3002\u597d\u5427\uff0c\u786e\u5b9e\u5b66\u4e86\u8fd9\u95e8\u8bfe\u4e5f\u8fd8\u662f\u4e0d\u80fd\u5b8c\u5168\u89e3\u51b3\u6211\u5bf9 pricing \u95ee\u9898\u7684\u7591\u95ee\uff08\u51b5\u4e14\u8fd9\u662f\u5fae\u89c2\u7ecf\u6d4e\u5b66\u7684\u8bfe\u7a0b\uff0c\u4e0d\u4ec5\u4ec5\u662f\u5173\u4e8epricing\uff0c\u800c\u4e14\u7b2c\u4e8c\u5e74\u8fd8\u53ef\u4ee5\u9009\u4fee\u4e00\u95e8\u5355\u72ec\u7684 Pricing \u8bfe\u5462\uff09\u3002\u6211\u73b0\u5728\u89c9\u5f97\u5b66\u5b8c\u8fd9\u95e8\u8bfe\uff0c\u5927\u6982\u5c31\u662f\u5f00\u59cb\u6709\u4e00\u70b9\u70b9\u4ece\u7ecf\u6d4e\u5b66\u3001\u6210\u672c\u6536\u76ca\u3001\u4f9b\u6c42\u5173\u7cfb\u3001\u5b9a\u4ef7\u7b56\u7565\u7b49\u89d2\u5ea6\u601d\u8003\u95ee\u9898\u7684\u611f\u89c9\u4e86\uff0c\u8fd9\u5927\u6982\u5c31\u662f\u6240\u8c13\u7684 think systematically . \u7279\u522b\u662f\u5bf9\u6211\u8fd9\u6837\u7406\u5de5\u79d1\u4e13\u4e1a\u51fa\u8eab\u3001\u540e\u6765\u53c8\u505a\u5177\u4f53\u6280\u672f\u5de5\u4f5c\u3001\u5b8c\u5168\u6ca1\u6709\u5b66\u8fc7\u4e00\u4e01\u70b9\u7ecf\u6d4e\u5b66\u77e5\u8bc6\u7684\u4eba\uff0c\u81f3\u5c11\u8fd8\u662f\u5f88\u626b\u76f2\u7684\u3002<\/p>\n<p>\u800c\u4e14\uff0c\u636e\u8bf4\u8fd9\u95e8\u8bfe\u8fd8\u662f\u4ee5\u540e\u5b66\u5f88\u591a\u5176\u4ed6\u8bfe\u7684\u57fa\u7840\uff0c\u6240\u4ee5\u62ed\u76ee\u4ee5\u5f85\u4ee5\u540e\u6709\u7528\u5230\u8fd9\u4e9b\u6982\u5ff5\u7684\u65f6\u5019\u5427\u3002<\/p>\n<p>\u987a\u4fbf\u8bb2\u70b9\u5c0f\u82b1\u7d6e\u3002Prof. Tadelis \u559c\u6b22\u5de7\u514b\u529b\uff0c\u8bb2\u5404\u79cd pricing \u7684\u65f6\u5019\u5f88\u559c\u6b22\u62ff\u5356\u5de7\u514b\u529b\u505a\u4f8b\u5b50\uff0c\u5475\u5475\u3002\u800c\u6211\u4eec\u7684\u6700\u540e\u4e00\u5802Econ\u8bfe\uff0c\u662f\u4e0a\u5468\u4e0010\u670812\u65e5\u4e0a\u5348\uff0c\u90a3\u65f6\u5019\u6b63\u597d\u5927\u5bb6\u521a\u521a\u5f97\u77e5\u6211\u4eec Haas \u7684\u7ecf\u6d4e\u5b66\u8001\u6559\u6388 Professor Oliver Williamson \u83b7\u5f97\u4e86\u4eca\u5e74\u7684\u7ecf\u6d4e\u5b66\u8bfa\u8d1d\u5c14\u5956\uff08<a href=\"http:\/\/www2.haas.berkeley.edu\/News\/Newsroom\/091012williamson.aspx\">Haas\u65b0\u95fb\u94fe\u63a5<\/a>\uff0c <a href=\"http:\/\/www.berkeley.edu\/news\/media\/releases\/2009\/10\/12_nobel.shtml\">UC Berkeley\u65b0\u95fb\u94fe\u63a5<\/a>\uff0c<a href=\"http:\/\/nobelprize.org\/nobel_prizes\/economics\/laureates\/2009\/index.html\">\u8bfa\u8d1d\u5c14\u5956\u5b98\u65b9\u7f51\u7ad9\u94fe\u63a5<\/a>\uff0c<a href=\"http:\/\/online.wsj.com\/article\/SB125534373296580027.html?mod=WSJ_hps_MIDDLEThirdNews\">Wall Street Journal \u5bf9\u8bfa\u8d1d\u5c14\u5956\u548c Prof. Williamson \u7684\u62a5\u9053<\/a>\uff0c\u91cc\u9762\u5c45\u7136\u8fd8\u63d0\u5230\u4e86 Prof. Steve Tadelis\uff09\uff0c\u800c\u5c11\u58ee\u6d3e\u7684 Prof. Tadelis \u4ee5\u524d\u548c \u8001\u6559\u6388 Prof. Williamson \u5408\u4f5c\u505a\u8fc7\u76f8\u5173\u7684\u79d1\u7814\uff0c\u6240\u4ee5\u90a3\u6700\u540e\u4e00\u5802\u8bfe\u4e0a\uff0cProf. Tadelis \u4e5f\u662f\u76f8\u5f53\u7684\u5174\u594b\u3002\u6211\u731c\u60f3\uff0c\u4ed6\u5927\u6982\u5728\u61a7\u61ac\u4e8c\u5341\u5e74\u540e\uff0c\u4ed6\u6216\u8bb8\u4e5f\u80fd\u83b7\u8bfa\u8d1d\u5c14\u5956\u5427\u3002\u5475\u5475\u3002<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u5468\u4e9410\u670816\u65e5\uff0c\u521a\u521a\u628a\u5fae\u89c2\u7ecf\u6d4e\u5b66\u8fd9\u95e8\u8bfe\u7684\u671f\u672b\u8003\u8bd5\u8003\u5b8c\uff0c\u6240\u4ee5\u8fd9\u8bfe\u7b97\u662f\u6b63\u5f0f\u4e0a\u5b8c\u4e86\u3002\u8fd9\u95e8\u8bfe\u6b63\u513f\u516b\u7ecf\u7684\u540d\u79f0\u53eb Economics for Business Decision Making\uff0c\u5927\u5bb6\u901a\u5e38\u7b80\u79f0\u5b83\u4e3a Econ\uff0c\u4e3b\u8981\u5185\u5bb9\u662f\u5fae\u89c2\u7ecf\u6d4e\u5b66\uff08Microeconomics\uff09\u7684\u5185\u5bb9\u3002 \u6559\u6388 \u5148\u8bf4\u8bf4\u7ed9\u54b1\u4e0a\u8bfe\u7684\u6559\u6388\u3002\u6211\u4eec\u4e00\u5c4a full-time MBA \u5171\u7ea6240\u4eba\uff0c\u88ab\u5206\u62104\u4e2a\u73ed\uff08Cohort\uff09\uff0c\u6bcf\u4e2a\u73ed\u5927\u7ea6\u5c06\u8fd160\u4eba\u3002Econ \u8fd9\u95e8\u8bfe\u6709\u4e24\u4e2a\u6559\u6388\u6765\u6559\uff0c\u6bcf\u4e2a\u6559\u5e08\u5206\u522b\u6559\u4e24\u4e2a\u73ed\u3002 \u53e6\u4e24\u4e2a\u73ed\u7684 Econ \u8001\u5e08\u662f\u5973\u6559\u6388 Prof. Catherine D. Wolfram\uff08\u6559\u6388\u540d\u5f55\u4e0a\u5979\u7684\u9875\u9762\uff0c\u5979\u7684\u4e2a\u4eba\u9875\u9762\uff0cMBA program website\u4e0a\u6709\u5979\u7684\u4e13\u95e8\u9875\u9762\uff09: \u800c\u6559\u6211\u7684 Econ\u6559\u6388\u662f Prof. Steven Tadelis. \u6211\u5148\u5728 Haas \u5546\u5b66\u9662\u6559\u6388\u540d\u5f55\u4e0a\u627e\u5230\u6559\u6388\u7684\u8fd9\u5f20\u7167\u7247\uff0c\u4ed6\u7a7f\u7740\u4e00\u4ef6\u6709 UC Berkeley \u91d1\u9ec4\u8272 logo: Cal \u7684\u82b1\u886c\u886b\uff0c\u5475\u5475\uff1b\u7136\u540e\u5728\u4ed6\u81ea\u5df1\u7684\u7f51\u9875\u4e0a\u770b\u5230\u4e00\u5f20\u7167\u7247\u7a7f\u7684\u6bd4\u8f83\u6b63\u5f0f\u7684\uff1a Prof. Tadelis \u6765\u81ea\u4ee5\u8272\u5217\uff0c\u5728\u4ee5\u8272\u5217\u7684\u6d77\u6cd5\u5927\u5b66\uff08University of Haifa, Israel\uff09\u8bfb\u7684\u7ecf\u6d4e\u5b66\u672c\u79d1\uff0c1997\u5e74\u54c8\u4f5b\u7684\u7ecf\u6d4e\u5b66\u535a\u58eb\u6bd5\u4e1a\uff0c\u7136\u540e97-05\u5e74\u5728\u65af\u5766\u798f\u5927\u5b66\u7684\u7ecf\u6d4e\u5b66\u7cfb\u505a\u4e86\u516b\u5e74\u7684 Assistant Professor\uff0c\u7136\u540e2005\u5e74\u5c31\u6765\u5230 UC Berkeley Haas \u5546\u5b66\u9662\u505a Associate Professor\uff0c\u6700\u8fd1\u51e0\u5e74\u8fd8\u517c\u505a\u4e86 Haas \u5546\u5b66\u9662\u7684 Associate Dean for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,2],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","hentry","category-berkeley-mba","category-mba-academics","category-all"],"views":16824,"_links":{"self":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":13,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":417,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/posts\/389\/revisions\/417"}],"wp:attachment":[{"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fengdingcn.org\/blog\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}